Marketing And Management Books Categories

Marketing And Management Categories Books ListMarketing And Management Books Categories

Permission Marketing: Turning Strangers into Friends and Friends into Customers (Hardcover)

Permission Marketing: Turning Strangers into Friends and Friends into Customers (Hardcover)

Permission Marketing: Turning Strangers into Friends and Friends into Customers (Hardcover)

By: Seth Godin

Purple Cow: Transform Your Business by Being Remarkable (Hardcover)

Purple Cow: Transform Your Business by Being Remarkable (Hardcover)

Purple Cow: Transform Your Business by Being Remarkable (Hardcover)

By: Seth Godin

The Tipping Point: How Little Things Can Make a Big Difference (Paperback)

The Tipping Point: How Little Things Can Make a Big Difference (Paperback)

The Tipping Point: How Little Things Can Make a Big Difference (Paperback)

By: Malcolm Gladwell

Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value (Hardcover)

Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value (Hardcover)

Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value (Hardcover)

By: Peter Doyle

Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management (Hardcover)

Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management (Hardcover)

Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management (Hardcover)

By: V. Kasturi Rangan

Empirical Generalizations about Marketing Impact (Relevant Knowledge Series)

Empirical Generalizations about Marketing Impact (Relevant Knowledge Series)

Empirical Generalizations about Marketing Impact (Relevant Knowledge Series)

By: Dominique M. Hanssens

Lifestyle Market Segmentation (Haworth Series in Segmented, Targeted, and Customized Market)

Lifestyle Market Segmentation (Haworth Series in Segmented, Targeted, and Customized Market)

Lifestyle Market Segmentation (Haworth Series in Segmented, Targeted, and Customized Market)

By: Art Weinstein

Handbook of Market Segmentation (Haworth Series in Segmented, Targeted, and Customized Market)

Handbook of Market Segmentation (Haworth Series in Segmented, Targeted, and Customized Market)

Handbook of Market Segmentation (Haworth Series in Segmented, Targeted, and Customized Market)

By: Art Weinstein

Marketing Channels (Paperback)

Marketing Channels (Paperback)

Marketing Channels (Paperback)

By: Louis W. Stern

Customer Equity: Building and Managing Relationships As Valuable Assets (Hardcover)

Customer Equity: Building and Managing Relationships As Valuable Assets (Hardcover)

Customer Equity: Building and Managing Relationships As Valuable Assets (Hardcover)

By: Robert C. Blattberg

Going to Market: Distribution Systems for Industrial Products (Hardcover)

Going to Market: Distribution Systems for Industrial Products (Hardcover)

Going to Market: Distribution Systems for Industrial Products (Hardcover)

By: E. Raymond Corey

Not Knowing: The Art of Turning Uncertainty into Opportunity (Paperback)

Not Knowing: The Art of Turning Uncertainty into Opportunity (Paperback)

Not Knowing: The Art of Turning Uncertainty into Opportunity (Paperback)

By: Stephen D'Souza

Beat the Crisis: 33 Quick Solutions for Your Company (Hardcover)

Beat the Crisis: 33 Quick Solutions for Your Company (Hardcover)

Beat the Crisis: 33 Quick Solutions for Your Company (Hardcover)

By: Hermann Simon

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Strategic Brand Management (Hardcover)

By: Kevin Lane Keller

Entertainment Industry Economics: A Guide for Financial Analysis (Hardcover)

Entertainment Industry Economics: A Guide for Financial Analysis (Hardcover)

Entertainment Industry Economics: A Guide for Financial Analysis (Hardcover)

By: Harold L. Vogel

Marketing As Strategy (Hardcover)

Marketing As Strategy (Hardcover)

Marketing As Strategy (Hardcover)

By: Nirmalya Kumar

La sociedad de la decepción. Entrevista con Bertrand Richard (Paperback)

La sociedad de la decepción. Entrevista con Bertrand Richard (Paperback)

La sociedad de la decepción. Entrevista con Bertrand Richard (Paperback)

By: Gilles Lipovetsky

Scoring Points: How Tesco Continues to Win Customer Loyalty (Hardcover)

Scoring Points: How Tesco Continues to Win Customer Loyalty (Hardcover)

Scoring Points: How Tesco Continues to Win Customer Loyalty (Hardcover)

By: Clive Humby

Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy (Paperback)

Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy (Paperback)

Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy (Paperback)

By: Roland Rust

Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy (Hardcover)

Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy (Hardcover)

Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy (Hardcover)

By: Erich Joachimsthaler

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Harvard Business Review on Brand Management (Paperback)

By: David A. Aaker

The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value (Paperback)

The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value (Paperback)

The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value (Paperback)

By: Frederick F. Reichheld

Competing on Analytics (Hardcover)

Competing on Analytics (Hardcover)

Competing on Analytics (Hardcover)

By: Thomas H. Davenport

Store Wars: The Battle for mindspace and shelfspace (Paperback)

Store Wars: The Battle for mindspace and shelfspace (Paperback)

Store Wars: The Battle for mindspace and shelfspace (Paperback)

By: Judith Corstjens

Entry Strategies for International Markets (Paperback)

Entry Strategies for International Markets (Paperback)

Entry Strategies for International Markets (Paperback)

By: Franklin R. Root

Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly Contested Markets (Hardcover)

Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly Contested Markets (Hardcover)

Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly Contested Markets (Hardcover)

By: Hermann Simon

The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market (Paperback)

The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market (Paperback)

The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market (Paperback)

By: Michael Treacy

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Managing Brand Equity (Hardcover)

By: David A. Aaker

Hidden Champions of the Twenty-First Century: The Success Strategies of Unknown World Market Leaders (Paperback)

Hidden Champions of the Twenty-First Century: The Success Strategies of Unknown World Market Leaders (Paperback)

Hidden Champions of the Twenty-First Century: The Success Strategies of Unknown World Market Leaders (Paperback)

By: Hermann Simon

The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth (Paperback)

The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth (Paperback)

The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth (Paperback)

By: George Silverman

El imperio de lo efímero: La moda y su destino en las sociedades modernas (Paperback)

El imperio de lo efímero: La moda y su destino en las sociedades modernas (Paperback)

El imperio de lo efímero: La moda y su destino en las sociedades modernas (Paperback)

By: Gilles Lipovetsky

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Paperback)

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Paperback)

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Paperback)

By: Geoffrey A. Moore

The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers (Hardcover)

The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers (Hardcover)

The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers (Hardcover)

By: George S. Day

Power Pricing: How Managing Price Transforms the Bottom Line (Hardcover)

Power Pricing: How Managing Price Transforms the Bottom Line (Hardcover)

Power Pricing: How Managing Price Transforms the Bottom Line (Hardcover)

By: Robert J. Dolan

Marketing Imagination (Paperback)

Marketing Imagination (Paperback)

Marketing Imagination (Paperback)

By: Theodore Levitt

Marketing Metrics: 50+ Metrics Every Executive Should Master (Hardcover)

Marketing Metrics: 50+ Metrics Every Executive Should Master (Hardcover)

Marketing Metrics: 50+ Metrics Every Executive Should Master (Hardcover)

By: Neil T. Bendle

Industrial Marketing Management (Paperback)

Industrial Marketing Management (Paperback)

Industrial Marketing Management (Paperback)

By: Robert F. Haas

Strategic Industrial Marketing (Paperback)

Strategic Industrial Marketing (Paperback)

Strategic Industrial Marketing (Paperback)

By: Peter M. Chisnall

All Business Is Local: Why Place Matters More Than Ever in a Global, Virtual World (Hardcover)

All Business Is Local: Why Place Matters More Than Ever in a Global, Virtual World (Hardcover)

All Business Is Local: Why Place Matters More Than Ever in a Global, Virtual World (Hardcover)

By: John A. Quelch

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Designing Brand Identity: An Essential Guide for the Whole Branding Team (Hardcover)

By: Alina Wheeler

International Marketing (Hardcover)

International Marketing (Hardcover)

International Marketing (Hardcover)

By: Philip R. Cateora

Advertising Management (Hardcover)

Advertising Management (Hardcover)

Advertising Management (Hardcover)

By: David A. Aaker

Industrial Marketing Strategy (Paperback)

Industrial Marketing Strategy (Paperback)

Industrial Marketing Strategy (Paperback)

By: Frederick E. Webster Jr

Winning and Keeping Industrial Customers: The Dynamics of Customer Relationships (Paperback)

Winning and Keeping Industrial Customers: The Dynamics of Customer Relationships (Paperback)

Winning and Keeping Industrial Customers: The Dynamics of Customer Relationships (Paperback)

By: Barbara Bund Jackson

The Advertising and Promotion Challenge: Vaguely Right or Precisely Wrong? (The ^AWharton Executive Library)

The Advertising and Promotion Challenge: Vaguely Right or Precisely Wrong? (The ^AWharton Executive Library)

The Advertising and Promotion Challenge: Vaguely Right or Precisely Wrong? (The ^AWharton Executive Library)

By: Leonard M. Lodish

Sales Promotion Management (The Prentice Hall Series in Marketing)

Sales Promotion Management (The Prentice Hall Series in Marketing)

Sales Promotion Management (The Prentice Hall Series in Marketing)

By: John A. Quelch

The New Global Brands: Managing Non-Government Organizations in the 21st Century (Hardcover)

The New Global Brands: Managing Non-Government Organizations in the 21st Century (Hardcover)

The New Global Brands: Managing Non-Government Organizations in the 21st Century (Hardcover)

By: John A. Quelch

Advertising Media Planning (Kindle Edition)

Advertising Media Planning (Kindle Edition)

Advertising Media Planning (Kindle Edition)

By: Jack Z. Sissors