Advertising Management
Share:
Spanning advertising management, communication, production and *, this text looks at the necessary decisions—in the order in which they must be...
Also Available in:
- Amazon
- Audible
- Barnes & Noble
- AbeBooks
- Kobo
More Details
Spanning advertising management, communication, production and *, this text looks at the necessary decisions—in the order in which they must be made—involved in the development and execution of an advertising campaign. The Fifth Edition has been both updated, to include current research and readings, and improved, to encompass more of the advertising process.
- Format:
- Pages: pages
- Publication:
- Publisher:
- Edition:4th Edition
- Language:
- ISBN10:0130141011
- ISBN13:9780130141019
- kindle Asin:0130141011
About Author
