Benson P. Shapiro

Benson P. Shapiro

10 Published BooksBenson P. Shapiro

Popular Books by Benson P. Shapiro

Business Marketing Strategy: Cases, Concepts and Applications

Business Marketing Strategy: Cases, Concepts and Applications

Business Marketing Strategy: Cases, Concepts and Applications

By: V. Kasturi Rangan

Seeking Customers (Harvard Business Review Book)

Seeking Customers (Harvard Business Review Book)

Seeking Customers (Harvard Business Review Book)

By: Benson P. Shapiro

Marketing Management: Strategy, Planning, and Implementation

Marketing Management: Strategy, Planning, and Implementation

Marketing Management: Strategy, Planning, and Implementation

By: Benson P. Shapiro

Keeping Customers (Harvard Business Review Book)

Keeping Customers (Harvard Business Review Book)

Keeping Customers (Harvard Business Review Book)

By: John J. Sviokla

Sales Program Management: Formulation and Implementation

Sales Program Management: Formulation and Implementation

Sales Program Management: Formulation and Implementation

By: Benson P. Shapiro

Business Fundamentals As Taught At the Harvard Business School: Sales Management

Business Fundamentals As Taught At the Harvard Business School: Sales Management

Business Fundamentals As Taught At the Harvard Business School: Sales Management

By: Benson P. Shapiro

Mantendo Clientes

Mantendo Clientes

Mantendo Clientes

By: Benson P. Shapiro

Segmenting the Industrial Market

Segmenting the Industrial Market

Segmenting the Industrial Market

By: Thomas V. Bonoma

Industrial Market Segmentation: A Nested Approach (Monoghraph, Report No 83-100)

Industrial Market Segmentation: A Nested Approach (Monoghraph, Report No 83-100)

Industrial Market Segmentation: A Nested Approach (Monoghraph, Report No 83-100)

By: Thomas V. Bonoma

La esencia del marketing: plan de acción (Vol. II)

La esencia del marketing: plan de acción (Vol. II)

La esencia del marketing: plan de acción (Vol. II)

By: Robert J. Dolan