Annette Bourland is a C-Suite level executive with more than 25 years of media and publishing experience. From books to magazines to digital platforms, Annette has developed long- and short-form content, led teams in creating award-winning publications, and has engaged virtual teams in areas of editorial, marketing, art, design, and technology. She currently leads Bourland Strategic Advisors (BSA) as a media consultant, guiding business strategy and publishing expansion for worldwide publishers and high-caliber authors. Prior to launching her own business, Annette spent 12 years as Group Publisher with HarperCollins Publishing, leading adult nonfiction, curriculum, and children’s and teen imprints along with serving on the Executive Leadership Team in driving corporate strategy. Annette earned her MBA at the University of Colorado, achieved certification in children’s literature and child development, and serves on the board of Geneva Camp and Conference Center in southwest Michigan. She resides in Grand Rapids, Michigan, with her husband and son.