The main character, Golan, is a 30 year old student nearing the end of his college studies, and is having a hard time deciding about his future. At 30, he sees no point in getting a job, finding a wife or stopping the endless round of parties. Golan had always considered life to be about marrying well and attaining money, but after a blind date with his best friend's quirky sister, he begins to question such beliefs. Golan then begins a personal journey that has him challenge everything he has ever believed, about himself, about love and about the nature of life in contemporary Israel.