“What’s so compelling about Mr. Baker is that he’s an expert on being an expert.” —Carl Richards, New York Times

The Business of Expertise, David’s previous book, set the stage by suggesting a narrow focus and then capitalizing on the patterns that emerge from repeated application of your expertise. This book builds on that work by suggesting how to craft a consulting practice with those insights.

Rather than a broad philosophical treatise, this book is a very practical how-to that meets practitioners in the field. It’s a handbook on the nuts and bolts of application in the actual world of helping your clients in a sustainable way.

Essentially, it’s a field manual that helps you build a $1M+ per person consulting practice.