First & Only Edition 1934 Book Titled "Colour In Advertising" is by Joseph Binder. London: The Studio Limited, New York: The Studio Publications. Printed and Engraved in Great Britain by Herbert Reiach, Ltd. London.
This book has 24 beautiful Full-page tipped in color plates with a description of each piece, as well as other tip-ins. A scarce book on poster art. Book measures 220mm x 290mm x 20mm. Joseph Binder (1898-1972) is widely regarded as one of the "Most Influential Modern Graphic Designers". He was born in Vienna . As a young man he apprenticed to become a lithographer and when he was twenty four entered at the Vienna School of Arts and Crafts. In 1924 he founded, Vienna Graphics. Inspired by Cubist and DeStijl movements, he designed elegant compositions and geometric patterns which helped to build up his reputation as an innovative advertising and graphic designer. Binder eventually abandoned commercial art and forayed into the artistic venture with abstract, non-representational work. Starting in 1960, Binder devoted himself to painting, and exhibited in the Museum of Modern Art , and in his home country in Vienna 's Museum of Applied Art . He died in 1972.
Ex-Simão Guimarães, Filhos, Lda. Porto. Portugal