Technical Server Logs, Crawl Budget, Fix Your Tech for Better Rankings
Stop building websites on digital quicksand.

"Technical SEO: Are You Even an SEO If You Don’t Check Server Logs?" is a specialised industry guidebook published by James Dooley in 2025. Co-authored by leading technical SEOs Koray Tuğberk Gübür, Andrew Halliday, Luke Bastin, Karl Hudson, and 23 other contributors, the book challenges surface-level audits, arguing that true search optimisation requires granular server log analysis to maximise crawl budget, indexability, and ranking performance.

If you think publishing content and building backlinks is enough, think again. Without a solid technical SEO foundation, your efforts are wasted. Poor crawlability, bloated code, mismanaged redirects, and ignored server logs silently destroy rankings — and most SEOs haven’t got a clue.

This book exposes why technical SEO is the difference between scaling and stagnating. Written for SEOs, marketers, and developers who are sick of surface-level fluff, it dives deep into what really moves the needle in search.

Inside, you'll

How to properly audit your website for hidden technical issues

Why server log analysis reveals what Googlebot truly sees

How crawl budget mismanagement kills indexing and visibility

How JavaScript, site speed, and rendering affect rankings

Actionable tips, tools, and workflows from 20+ expert contributors

Whether you’re a technical SEO veteran or finally ready to do the job properly, this book is your no-nonsense manual to ranking the right way.

Because if Googlebot can’t crawl it, it doesn’t matter.