Consumer Behavior
Share:
Focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and...
Also Available in:
- Amazon
- Audible
- Barnes & Noble
- AbeBooks
- Kobo
More Details
Focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and what retains their loyalty. This book offers a business approach, designed to help students apply consumer behavior principles to their studies in business and marketing.
- Format:
- Pages: pages
- Publication:
- Publisher:
- Edition:010
- Language:
- ISBN10:0324271972
- ISBN13:9780324271973
- kindle Asin:0324271972
About Author
