Research Methods for Business: A Skill Building Approach
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Covers all current areas of business ranging from management and marketing to finance and accounting. Features a new chapter on statistics; direct,...
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Covers all current areas of business ranging from management and marketing to finance and accounting. Features a new chapter on statistics; direct, detailed guidelines for conducting systematic research to produce sound reports; extensive, practical, skill-building exercises that challenge students to think and apply their research knowledge; an in-depth discussion of computer-assisted data collection and analysis and much more.
- Format:
- Pages: pages
- Publication:
- Publisher:Wiley
- Edition:Fourth Edition
- Language:en-GB
- ISBN10:0471203661
- ISBN13:9780471203667
- kindle Asin:0471203661
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